Most straight men are puzzled by the behavior of girls spending a lot of money on cosmetics. They really don’t understand why girls buy hundreds of thousands of dollars for a tube of lipstick and thousands of dollars for a bottle of essence. They don’t have any misunderstandings about cosmetics. Too " My boyfriend knocked over my fairy water and gave me dozens of dollars to buy it again .
Such a joke is annoying, but I have to say that the marketing effect of cosmetics on girls is really good. The marketing effect of cosmetics, in addition to large-scale advertisements such as celebrity endorsements, is that it will make you buy, buy and buy under the subtle influence. 01 Veblen List of Consumer Mobile number Effect, Cosmetics are the Party Outerwear of Contemporary Women I didn't really understand why cosmetic brands were so popular among girls, until I listened to the chat topics of female colleagues around me during work breaks.
Their topics often revolve around the products of certain cosmetic brands, and they are very professional, "Dry skin should use brand X skin lotion, brand X lipstick has a unique color, which is very suitable for rare X color skin, recently X brand The new essence is very easy to use, and the price is not expensive, a bottle of more than 1,000 can be used for half a year..." It should be emphasized that I only heard such chats by chance rather than deliberately. I found that fairy water, small brown bottle, MAC, and YSL have become a kind of social currency among girls. If a girl does not understand these Brands may be difficult to integrate into the circle of colleagues. Once, a colleague who was about to go out asked another colleague if she was wearing lipstick. The colleague took out a handful of lipsticks from her bag (at least 6 or 7) and let her choose.