Your company's activity is B2B oriented and you want to generate more leads establish a relationship of trust with your customers? Don't wait any longer and invest in the content ! It is by adopting this approach that your prospects will find you more easily. Today, 90% of Internet users go through a search engine before making a B2B purchase and 55% focus on what they find on social networks . By putting in place the right content ideas, you will highlight your expertise and strengthen your image. Discover 7 examples of content to apply now for your B2B activity! How to define an effective B2B content strategy? In B2B, the purchase cycle is longer , decision-making takes longer.
You must therefore first think carefully about your content strategy so that it is perfectly adapted to each stage of the cycle . Next, take the time to define your Country Email List goal . Do you want to generate leads ? Want to increase your sales ? It is essential to ask the right questions to find out what content will best meet the expectations of each type of Internet user. To help you, think about personas : it's a great way to better understand your typical customers and their path to purchase. Finally, to attract and retain the attention of Internet users, your content must be varied.
A blog article an infographic a white paper a video are all ideas and formats that will respond perfectly to each stage of the customer buying journey. Take the greatest care in design , web optimization and voice search for each of your content. 7 content ideas for your B2B content strategy b2b content ideas The life of your business You can write blog articles where you will present the members of your team in the form of interviews for example, the events that punctuate the life of your company, etc. This approach will make it possible to humanize your company . The Internet user will have the feeling of sharing your daily life, he will feel close to you.